Meet the Style Author: Red Gaskell

Between running the social accounts at Everlane, recording and posting daily vlogs, and photographing San Francisco and beyond, our Style Author Red Gaskell definitely keeps a busy schedule. He's known for his high contrast, clean cityscape photography on his Instagram feed (@redgaskell). We talk more about his photography style and influences below.

How did you get started with photography?

This is a tough one to answer. I’ve never been super confident in my abilities so I can’t recall when I started. I’ve always just thought of photography as something to do. I’ve been in multimedia classes since elementary school and took film classes in high school and college but never felt like it was a big part of my life like it is now.

I would’ve never taken it seriously if it wasn’t for Everlane and Instagram. At one point, I remember Michael Preysman (Everlane's founder) encouraging me to pursue photography and Instagram more seriously. I enrolled in classes and starting going to my first Instameets. Everyone was incredibly welcoming and I picked up what they shared with me. I’m still learning more everyday, and the Priime community has been incredible by connecting me with people far more skilled than me.

How has your photography style (shooting, editing, etc.) evolved over time?

I think early on I just tried to emulate who I thought was the best. I didn’t care about process, just the end result.

Now I care a whole lot more about process.

What projects have you been working on lately?

Personally, not much. I’ve just been trying to capture the things that really catch my eye more. It’s tough though. I think I need a point and shoot because my iPhone is getting a bit sluggish with the trigger.

Most of my time currently has been dedicated to getting better at video which I’m doing by making one movie a day.

Tell us a bit about the three styles you have on the Priime app.

I developed these styles based on what I was shooting at the time. I’m lucky because the spaces I spent the most time in where easy subjects. Working at Everlane, it’s hard to take a bad photo. When I want to shoot something a little less polished, it’s pretty easy since I live in SoMa and there’s a lot going on there. I don’t have to go far and I’m surrounded by so much energy. Sometimes its hard to keep up. I have 18,000 photos right now in my photo roll and most don’t see the light of day. But in the moment it was important for me to capture it. Maybe someday they’ll get shared.

You can emulate Red's aesthetic by using his styles which are available on the Priime app.

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